Leadership Depth Interviews to Understand Company Strategy and Tying it to India Marketing Plan

Any market launch in India needs to ensure that the company’s strategy is aligned to the India launch marketing plan.

During this step, the researcher would conduct Individual Depth Interviews with the members of the Company’s management as well as a few key sales/customer service individuals.

Primary purpose of such individual interviews (each scheduled to last about 60 minutes) is to provide the interviewed executives and salespeople an opportunity to reflect on and verbalize their ideas and intuitions on the key challenges and opportunities that the new international marketing initiatives should focus on.

This process of Strategic Interviews is an alternative to the more familiar format of a group brainstorming exercises. By giving each participating executive enough of time to “muse” about and put into words their relevant experiences and ideas as well as by moderator facilitating articulation of their thoughts through a “Socratic Dialogue” – the Strategic Interviews tend to produce important insights that are normally not verbalized during the agenda-driven, everyday business interactions or, for that matter, in the context of group-oriented brainstorming.

The results of the Strategic Interviews together with additional directions from the Company’s Marketing Management would be guiding information of Researcher’s review and analysis of all the available and relevant quantitative data – such as recent trends in the market.

The primary focus for this analysis would be (like in the case of Strategic Interviews) to identify the hypotheses about key challenges and opportunities that the Company’s new international marketing initiatives should focus on.

The eMpulse Team
(http://www.empulseglobal.com/)