How to Conduct Market Research in India

Conducting market research in India is partially science, partially art. Market information that is needed by companies is very sketchy. Internet and other communication tools that is mature in developed world is not systematically available. At the same time the market is growing at an unprecedented rate which changes the market landscape. There are pockets of Indian market where we can use the most sophisticated data collection methods that can match with any other country, but on some other segments we have to use the techniques from the 60s. There are too many moving parts to this system.

Large multi billion dollar companies with large research budget can conduct research at big budgets, but in the same market, small and medium size business are trying to compete with these large competitors and they need market information. Market information is the battleground of tomorrow. Everyone needs market information to succeed. We have been helping many small and medium sized companies with Market Research in India using innovative techniques that involves secondary research that is combined with primary research and business savvy to deliver results.

The eMpulse Team
(www.empulseglobal.com)

Indian Market Booming Again

We have been helping Indian as well as International companies launch their products and services since eMpulse (http://www.empulseglobal.com/) started business a few years ago in 2007. It has been a fun ride. The first year was a big ramp up period, along with the Indian economy. Everyone seemed to want Market Research in India conducted at lightning speed so they don't miss out on the excitement in the market. Then came the global recession when the business world was not sure. Companies just seemed to stop making decisions. No yes or no. Just got stuck collectively in the decision process. Gave us a bit of a breather from all the scurry and gave the time needed for consolidation and refining strategy. Now it seems like the market is picking back again. This time around we are a lot more mature and stronger and are ready to take on the growth wave better that the first time around.

We are not economists, we are just old fashioned marketing folks. But, all around the things that froze the economy seem to thaw. Do you also see these signs of market opening up?

The eMpulse Team